People in wealthy societies are more motivated by money than those in poorer countries
Workplace Insight
NOVEMBER 18, 2024
Money has long been regarded as a key motivator in driving human effort. Yet, its effectiveness as a motivator varies greatly across cultures, as highlighted in recent research published in the journal Nature Human Behaviour. This study delves into the comparative influence of monetary and psychological incentives on motivation, specifically contrasting “WEIRD” cultures—Western, educated, industrialised, rich, and democratic—with non-WEIRD cultures, such as those in India, China, and
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