Most PRs and journalists now use generative AI to create content, but keep quiet about it
Workplace Insight
NOVEMBER 6, 2024
A new report claims that while the majority of content writers in the UK’s PR and communications industry are using generative AI tools, most are doing so without their managers’ knowledge. The study, titled CheatGPT? Generative text AI use in the UK’s PR and communications profession , claims to be the first to explore the integration of generative AI (Gen AI) in the sector, uncovering both its benefits and the ethical dilemmas it presents.
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