Behavior Change is a Gradual Process
Money Talk
NOVEMBER 4, 2021
According to a leading theory, personal behavior changes, such as saving money and losing weight, take place in defined stages over a period of time. This theory, called the Transtheoretical Model of Change or TTM, has been applied to a variety of behaviors including weight control, addictions (e.g., smoking) and changes in financial behavior (e.g., reduced spending).
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